Parallel | http://behance.net/byparallel
“We decided to change the concept by using a new packaging system focused on the substrate and product speech. This will lead to a more natural feel of the product, being able to see it and almost taste it by its natural colors and textures. The logotype was re-designed to make it modern and adjust some old aspects of the first logotype. We decided to conserve the rounded shape and the rounded typography making it more playful and fun. Using just the traditional “rosa mexicano” we designed a vibrant but sophisticated color palette, leading to a more specific target; a traditional brand adjusted to modern times.”
Based in Guadalajara, Mexico, this Creative agency is dedicated to improve brand experiences. Focused on branding, art direction and packaging.
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